Turning 2 reports about the financial labor market into a tangible digital concept
Turning 2 reports about the financial labor market into a tangible digital concept
Turning 2 reports about the financial labor market into a tangible digital concept
Summary
In a world where everything changes rapidly, financial employees found themselves under continuous pressure to keep evolving and learning new things. But when asking their bosses and union representatives about what they should learn to stay relevant in the future, nobody had a clear answer. Most members have demanding jobs, work long hours, and experience difficulties setting aside time to learn new things.
Summary
In a world where everything changes rapidly, financial employees found themselves under continuous pressure to keep evolving and learning new things. But when asking their bosses and union representatives about what they should learn to stay relevant in the future, nobody had a clear answer. Most members have demanding jobs, work long hours, and experience difficulties setting aside time to learn new things.
Summary
In a world where everything changes rapidly, financial employees found themselves under continuous pressure to keep evolving and learning new things. But when asking their bosses and union representatives about what they should learn to stay relevant in the future, nobody had a clear answer. Most members have demanding jobs, work long hours, and experience difficulties setting aside time to learn new things.
Solution
Solution
By introducing...
By introducing...
A microlearning platform with easy access to knowledge packages as an alternative to courses and education…
A microlearning platform with easy access to knowledge packages as an alternative to courses and education…
User experience
User experience
We believe that...
We believe that...
Members will experience being inspired professionally and understood in their situation of lack of time and surplus in everyday life…
Members will experience being inspired professionally and understood in their situation of lack of time and surplus in everyday life…
User behavior
User behavior
And it will affect...
And it will affect...
That members will take responsibility for their own learning and actually get it done...
That members will take responsibility for their own learning and actually get it done...
Business value
Business value
Which will lead to...
Which will lead to...
Us supporting members in their work lives and hence increased member satisfaction and membership retention. At the same time, Finansforbundet brands itself as a thought leader and thus contributes to the recruitment of new members.
Us supporting members in their work lives and hence increased member satisfaction and membership retention. At the same time, Finansforbundet brands itself as a thought leader and thus contributes to the recruitment of new members.
Hypothesis Statement
Hypothesis Statement
Providing members with personalized content that aligns with their unique situations, accessible at their most convenient times, significantly increases their likelihood of dedicating time and effort to learning
Providing members with personalized content that aligns with their unique situations, accessible at their most convenient times, significantly increases their likelihood of dedicating time and effort to learning
From report to value
From report to value
Turning 2 reports about the financial labor market into a tangible concept
Turning 2 reports about the financial labor market into a tangible concept
Inspiration
Inspiration
Combining curated content with available time
Combining curated content with available time
Inspiration was taken from Spotify’s curated playlists and the app Blinkist which summarizes books into 15 min. digestable recaps.
Inspiration was taken from Spotify’s curated playlists and the app Blinkist which summarizes books into 15 min. digestable recaps.
The solution
The solution
How it works
How it works
1. Select time available
Select how much time you have right now to learn something new
2. Choose your interests
Choose among 27 tags of content relevant for the financial industry
3. Choose knowledge package
Choose from different knowledge packages containing articles, videos and podcasts
4. Curated and relevant content
All content is humanly curated by editors from industry leading news channels in the industry
5. Approved by Finansforbundet
Finansforbundet knows what knowledge is essential for their members to learn
1. Select time available
Select how much time you have right now to learn something new
2. Choose your interests
Choose among 27 tags of content relevant for the financial industry
3. Choose knowledge package
Choose from different knowledge packages containing articles, videos and podcasts
4. Curated and relevant content
All content is humanly curated by editors from industry leading news channels in the industry
5. Approved by Finansforbundet
Finansforbundet knows what knowledge is essential for their members to learn
Explorations
Explorations
Explorations of “the wheel” element to control available time
Explorations of “the wheel” element to control available time
These insights led to a plethora of digital products and services that offered value to the members of Finansforbundet.
These insights led to a plethora of digital products and services that offered value to the members of Finansforbundet.
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Mockups
Mockups
Early conceptual explorations and mockups
Early conceptual explorations and mockups
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Roadmap
Roadmap
Roadmap for improvements to the MVP version
Roadmap for improvements to the MVP version
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Launch
Launch
Rough timeline for the duration of the project. From concept to launch.
Rough timeline for the duration of the project. From concept to launch.
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